Launching January 2027

Your personal AI health coach.

My Health Coach plans your week, logs your meals, keeps track of it all, and is there 24/7, for a fraction of what a real life health coach would cost.

9:41
My Health CoachM
Two strong days, Maya 🏃

Back-to-back runs, and your protein's on point both days. That's how progress is built: train, then feed the work.

Your week ahead
Today's planExercise & meals
Easy 5k run
Scrambled eggs · Salmon poke bowl
Next check-in: 3 daysSundays at 6:00pm
Check in now•View check-ins•Change schedule
Your focus
Eat to fuel your training3 actions this week
3/7TFSS
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How it works

Turn your goal into a plan, and your plan into progress.

My Health Coach plans, tracks and reflects with you, keeping you moving forward one week at a time.

1
Plan

Progress starts with a plan.

Your health coach helps you plan each week around your life, builds training programmes and recipes around your goal, and keeps the health advice worth remembering all in one place. So you start every week knowing what you're working towards and what to do next.

12:30
Planner
S
This week
M4
T5
W6
T7
F8
S9
S10
Morning
6:30am
Exercise
🏃 Easy 5k run
8:00am
Breakfast
🍳 Scrambled eggs on toast
340 kcal · 24g protein
Afternoon
1:00pm
Lunch
🐟 Salmon poke bowl
540 kcal · 38g protein
Evening
9:30pm
Exercise
🧘 Wind-down yoga
2
Log

Log it in seconds.

Snap a photo of your meal and My Health Coach reads it back to you, calories and macros included, no weighing or searching a database. One tap and it lands in your day. So you spend your time living, not logging.

12:30
Chat
S
Hey coach, can you log my lunch?
Is this your usual chicken salad with quinoa, tomatoes and rocket?
Yes 👍
Today · LunchEdit
Chicken salad
1 chicken breast, quinoa (30g), 5 tomatoes, rocket
420kcal
P38gC22gF18g
−1+
🌿 6g fibre
Message your coach…
3
Track

Track with purpose.

Pull in workouts, sleep and activity from your wearable, set the targets that matter to you, and watch your week take shape. This gives My Health Coach the context it needs to understand how you are doing and coach you more personally.

12:30
Dashboard
S

Today's nutrition

1,840/ 2,100 kcal
Protein
128g
Carbs
190g
Fat
58g
Targets

Steps

8k/day
8.2k today
0.2k above target
M9.1k
T7.8k
W10k
T8.2k
F—
S—
S—
LogTrend

Sleep

8h
7.7h avg this week
0.3h below target
M7.9h
T8.2h
W7.1h
T7.7h
F—
S—
S—
LogTrend
4
Reflect

Step back and see the bigger picture.

When it's time to check in, My Health Coach guides you through a proper reflection on how things are going. Look back on what worked, see how your metrics and targets are changing, talk through what has been difficult, and ask for advice. Together, you make sense of the progress you're making and decide what to focus on next.

12:30
Check In
3 of 9
How have you felt physically since your last check-in?
1 = sluggish, run down · 10 = strong and physically great
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Next →
5
Repeat

Then we go again, with a little more clarity each time. My Health Coach remembers what worked, what didn't and how you're progressing, so every plan becomes more personal and every step moves you closer to your goal.

A health coach and an assistant, in one.

It doesn't just talk, it acts: tell it what you ate and it logs the meal, ask for a plan and it builds the programme, say you keep forgetting and it sets the reminder. A coach you talk to, and an assistant that does the admin for you, from saving the tips worth keeping to updating your targets.

Ask anything, any time

A health coach in your pocket, 24/7. A meal out, a rough night, a plateau, whatever comes up, you get an answer made for you, not a generic tip.

Feeling really flat today. Should I still train?
Not today. Three hard sessions and two short nights, that's your body asking for a rest, not a push.
What should I do instead?
A gentle walk and an early night. You'll come back stronger tomorrow. 💪

It remembers you

It keeps the whole picture of you, your goal, your likes, your patterns and what you logged last week, and coaches from it. All of it visible in your profile and yours to edit, so it never starts cold.

Goals3
Nutrition
Gluten-free
Aiming for 140g protein a day
Semi-skimmed in coffee, no sugar
Lifestyle4
Edit

It looks out for you

You don't have to keep it all in your head. Your health coach reaches out when something's worth a mention, a strong week, a target you hit, and the reminders you ask for land right when you need them.

MyHealthCoach
Sleep locked in, Nina 😴08:12
7h52 last night, above your 7.5h target. Good timing with your 9k run tomorrow, that's when the body does its best work to fuel it.
MyHealthCoach
Wind-down reminder21:29
Time to wind down, Nina. TV off, phone down, and start moving toward bed 🌙

Build the habits that get you there

Big goals are won in small habits. Your health coach helps you pick one thing to focus on at a time and keep it up day to day, so you're always moving toward your goal.

Eat to fuel your training3 actions this week
1/7
Protein at every meal
A proper breakfast before training
Extra carbs on training days
TWTFSS

Training programmes, built for you

Ask for a plan and your health coach builds a full training programme around your goal, your kit and your week, saved in your library to follow and come back to.

Main sets2 / 6
Barbell deadlift
4 sets5 reps100kg120s rest

Recipes, tips and protocols

It writes recipes that fit your goal, saves the tips worth keeping, and builds protocols to follow, all kept in your own library.

Journal
S
MealsProgrammesTipsRecipesCheck-Ins
🥗 Roasted veg & grain bowl
🐟 Miso salmon noodle bowl
🥑 Salmon & avocado salad
🍔 Chicken burgers & slaw

Share it once, skip the double work

Most meals are shared, so we made them shareable. Log dinner once and tap to send it to your partner, it lands on their record too. Same with recipes and programmes. One less bit of household admin.

Shared with you

Tom shared this with you

Chicken burger

640kcal
P34gC48gF30g

The science of coaching

Coaching works. The research is clear.

Any goal
Coaching works, whatever you're working toward
Across 15 randomised trials, health coaching produced significant improvements in the behaviours behind almost any health goal: diet, physical activity and stress.
Meta-analysis, Patient Education and Counseling, 2020
Better results
A coach plus an app beats going without one
Across 14 trials and around 2,500 people, pairing a health coach with a tracking app produced significantly better results than going without. That pairing is exactly what My Health Coach is.
Meta-analysis, Journal of Medical Internet Research, 2023
More capable
You grow more able to manage your own health
Across 30 randomised trials, health and wellness coaching significantly improved people's self-efficacy, their confidence to manage their own health, within about six weeks.
Meta-analysis, Patient Education and Counseling, 2023

Health is hard enough.
You shouldn't have to do it all alone.

A real-life coach makes all the difference. But they're expensive, and can't be there for every meal, conversation and decision, all week.

My Health Coach can.

Less of this...More of this...
Deciding what to eatRecommends recipes that fit your goals.
Working out which metrics actually matterHighlights what matters for your goals.
Spending hours logging meals, workouts and activityLogs your life in seconds, automatically where it can.
Remembering everything yourselfKeeps track of it for you.
Searching for useful workouts, recipes or adviceKeeps everything organised in one place.
Finding time to plan aheadPlans your week around your life.
Figuring out what to do nextGuides your next step with confidence.
Feeling like you're doing it aloneIs there whenever you need it.

FAQ

Questions, answered.

Is My Health Coach a real person?+
No, it is a personal AI health coach, there 24/7 for a fraction of what a human coach costs. It plans with you, logs for you, checks in and remembers everything about you, the way a great coach would.
Do I need a wearable?+
No. You can log everything with the coach. A wearable just means your activity and sleep data flows into the app automatically.
Is my data private and secure?+
Yes. Your conversations and health data are encrypted and never sold or shared. Your meal and progress photos stay private, shown only back to you. You own your data, and you can export or delete all of it at any time.
How does it know what good advice is?+
Your coach is powered by Claude, the AI from Anthropic, and grounded in evidence-based nutrition, training, sleep and behaviour-change science. Because it works from your goals, logs and history, the advice is shaped around you rather than generic.
Is it medical advice?+
No. Your coach supports healthy habits and can make mistakes; it is not a substitute for professional medical advice.
Launching January 2027

Be first to try My Health Coach.

Whatever your goal, you won't do it alone. Join the waitlist and we'll let you know the moment we go live.